BM
Barbara Meyer (50) - Managing Director at Microsoft
The Situation: Barbara has been receiving share packages for years and has accumulated a considerable holding of MSFT shares she cannot or does not want to sell. She wants to invest her savings long-term and broadly diversified, but does not want to increase concentration risk in Microsoft or the software industry.
The Problem: Her advisor has had a hard time picking funds and ETFs to work around the sector restriction. Her liquid assets of EUR 2m are not high enough to support the costs of a private fund mandate or traditional SMA.
The Solution: With direct indexing, her advisor can exclude Microsoft from the desired strategy, avoid or underweight technology, and do so at no extra cost versus common index trackers.
CS
Christian Schmidt (42) - US Skeptic
The Situation: Christian has no confidence in the US market or the US dollar. He wants to remain broadly diversified, but with a focus on euro-denominated assets and low US dependence.
The Solution: His advisor can define a custom SMA or use a global tracker with regional tilts underweight US and overweight EU. This keeps the strategy low-cost, rules-based, and adaptable if his view changes.
TS
Thomas Sommer (38) - AI Bubble Fear
The Situation: Thomas has been investing in ETFs (SPY, MSCI World), but he is afraid that an AI bubble will hurt him. In 2026 he wants to reduce hyperscaler concentration risk.
The Solution: His advisor shifts concentrated ETF exposure into direct indexed accounts, sets underweights or exclusions for hyperscalers, and enables automated tax-loss harvesting at single-asset level before rolling more ETF positions into DI.
RM
Regine Marx (41) - Tax Optimization
The Situation: Her portfolio stands at EUR 200,000. Her investment income exceeds tax-free allowances every year. The excess returns are taxed at ~28%, reducing Regine's ability to compound gains long term.
The Solution: Her advisor configures granular position-level loss harvesting so she pays less tax across rebalancing, reconstitution, partial withdrawals, and reallocations. More capital stays invested for longer. Compounding effects benefit Regine's long term investment results.
ES
Elias Silva (55) - Unused Allowances
The Situation: Elias does not consistently use his full tax-free allowance, so tax-free income is forfeited every year.
The Solution: Realist direct indexing helps his advisor systematically maximize annual tax allowances whenever possible, reducing long-term tax drag and improving real returns.